Our Story

As CEO of Phoenix Sustainable Investments, Karl provides the financial backing and supporting experience in housebuilding and development to Phoenix Strategic Land.

His roots are firmly in property and energy development, having led two separate national housebuilders to success – Allison Homes and Larkfleet Homes – across three decades, before creating Phoenix in 2021.

Over his 38 years of experience, Karl been an early adopter and champion of sustainability and innovative construction methods in housing – incorporating solar more than a decade ago – and this approach exemplifies his common-sense belief in doing what’s right for communities and the environment, while maintaining commercial viability.

Through Phoenix, he leads a commitment to building a sustainable tomorrow – investing in pioneering solutions for the communities of the future, from flood adaptive housing and green retrofit to waste recycling and alternative biofuels.

He manages all of this while competing internationally for the Great British over-65s running team.

With over 20 years of experience in land acquisition, planning, and development, David serves as a Strategic Land Director and Joint Managing Director at PSL, bringing specialist expertise to every project.

David’s deep understanding of the built environment began with academic studies in Town and Country Planning and Strategic Urban Design. His career quickly moved into practical application, starting with complex brownfield redevelopment before transitioning to major housebuilding with Persimmon Homes.

David has an extensive track record across his career, having promoted sites for over 2,000 new homes across the East Midlands and East Anglia, alongside securing planning for significant strategic urban expansions in Scotland. His portfolio also includes major renewable energy projects, including a number of major onshore wind farms in Scotland.

Outside of work, David enjoys spending time with family, often acting as ‘Dad’s taxi.’ When time allows, he actively pursue various sports like running, golf, fishing, skiing, and hillwalking with friends and family.

As a Strategic Land Director and Joint Managing Director at PSL, Daryl brings over three  decades of high-level experience in the residential sector.

He began his career immediately after graduating with a degree in Residential Development, completing a Graduate Management Training Scheme with a National PLC Housebuilder. This foundation progressed from a surveyor role into land appraisal and management, leading to a 16-year tenure as a director at Persimmon Homes.

A notable achievement includes the mixed-use promotion of Stanground South “Cardea” in Peterborough, a major scheme for approximately 1,800 homes, alongside employment, community, and retail uses. Daryl also successfully established and led a new Larkfleet Southwest Division following a move to Larkfleet Homes, building it into the housebuilding business’s most profitable region prior to its sale.

Outside of their professional life, Daryl is an active person who enjoys running, skiing, and learning golf. He has strong family ties, including two grown sons, and previously served as a Trustee for a multi-academy primary school trust, where he advised on growth and financial management to improve long-term sustainability and performance.